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SPOTLIGHT ARTICLE
Design Without the Drain: A New Way to Build Websites
Web Designer
2/1/26, 5:55 AM
Photographer Credit:
ERICA MONTECILLO
Founder and CEO
EssenceWeb Digital Solutions
Bio
I'm Erica Roselim Montecillo, a Computer Engineer who has been diving into the world of Website Designing and Development and other digital solutions services.
I’m always on the lookout for the latest trends and updates so I can whip up fresh strategies that actually work. I can't wait to see how we can collaborate!
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SPOTLIGHT ARTICLE
Design Without the Drain: A New Way to Build Websites
From Code to Clarity: A Smarter Way to Build Websites That Actually Work
2/1/26, 5:55 AM
We’re excited to learn more about you! Let’s start at the beginning — who are you, what does your business do, and what types of services do you provide on the Wix platform?
Essence Web Digital Solutions started with a simple goal: to make professional, beautiful websites accessible to business owners who want to stand out online—without the stress and confusion of tech. We partner with brands at any stage, helping turn ideas into clear, functional, and visually appealing digital spaces that truly reflect who they are.
Every creator has an origin story. When did you first discover Wix, and what drew you to it as your platform of choice? How has your work changed from your very first project?
Essence Web Digital Solutions was born from both technical experience and the desire for a smarter, more sustainable way to build websites. Coming from a computer engineering background, web development originally meant long hours of coding, debugging, and constant maintenance. While powerful, it was also exhausting—and it left little room for creativity and balance.
In your opinion, what sets your company apart? A lot of clients believe they can “just build it themselves,” or that Wix is limited. What insights do you share with clients about its real capabilities?
We believe a website should be more than just visually appealing—it should work. Our value lies in creating websites that are:
Strategic, not just aesthetic
User-friendly for both visitors and business owners
Conversion-focused, guiding users to take action
Scalable, ready to grow with your business
Because we use Wix intentionally, our clients get faster turnaround times, lower long-term maintenance costs, and the confidence to manage their site without relying on a developer for every update.
Photographer Credit:
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What kinds of solutions do clients come to you for, and can you share a couple standout projects along with any lessons or insights you took away from them?
What Clients Actually Gain
Working with Essence Web:
Clean, branded layout aligned with business goals
Pages designed around buyer intent
Clear CTAs (book, inquire, download, buy)
Client confidently updates text, images, and products themselves
Insight:
A website is only valuable if the owner can use it. Wix becomes powerful when clients are trained, not locked out.
Tell us about your niche — or lack of one! Do you love working across many industries or honing your craft in one specific area? And why does that approach work for you?
Essence Web Digital Solutions is a focused specialist, not a broad generalist.
We specialize in strategic website design and development using Wix, with a strong emphasis on structure, user experience, and business functionality. Rather than offering “everything digital,” we intentionally focus on doing one core thing exceptionally well: building websites that work for real businesses.
Thank you for such a rich conversation. To close out, what three pro tips would you offer our readers — and how can they reach you if they want to work with you?
Is your current website helping your business grow—or is it simply existing online?
Contact us on email: essencewebdigitalsolutions@gmail.com or contact us on Whatsapp +639156485761
ERICA MONTECILLO
Founder and CEO
EssenceWeb Digital Solutions
Bio
I'm Erica Roselim Montecillo, a Computer Engineer who has been diving into the world of Website Designing and Development and other digital solutions services.
I’m always on the lookout for the latest trends and updates so I can whip up fresh strategies that actually work. I can't wait to see how we can collaborate!
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