top of page
FEATURED ARTICLE
Press, Platforms & The Future of Digital Storytelling
Marketing Consultant
11/23/25, 7:49 PM
Photographer Credit:
Ventilated and Heated Seat, AUTO Dynamic Tracking Lumbar Support, 360° Adjustable Armrest, with Footrest
AutoFull
FEATURED ARTICLE
Press, Platforms & The Future of Digital Storytelling
Joseph Haecker on building digital magazines that monetize themselves through community-powered storytelling
11/23/25, 7:49 PM
Well, thank you so much for sitting with us today and sharing a bit of your story. To kick things off, can you tell us a little about yourself, your company, and the services you offer?
Absolutely — and thank you for having me.
My name is Joseph Haecker, and I’m the Editor-in-Chief of Only Fans Insider Magazine, a digital, user-generated content magazine built to give creators, agencies, and industry innovators a legitimate press platform within the OnlyFans and broader adult creator economy.
I come from a background in marketing, tech, community building, and long-form storytelling, and I’ve spent the last decade helping entrepreneurs and creators articulate their value through narrative. What I kept seeing — especially in the adult creator space — was a massive gap: an entire industry operating at global scale with no real press infrastructure. No magazine focused on business. No platform dedicated to elevating creators. No bridge between the NSFW world and mainstream visibility.
So we built one.
Only Fans Insider Magazine is more than a publication — it’s a digital ecosystem.
Here’s what we offer:
• User-Generated Press Coverage
Creators, agencies, and businesses can participate in Featured Articles, Spotlight Articles, Project Spotlights, Editorials, and investigative industry pieces — all designed to humanize their stories and elevate their brands.
• Shareable Digital Profiles & Magazine Pages
Everything we create is made to be shared instantly on social media, giving creators the same PR toolkit that major influencers and mainstream talent enjoy.
• Cover Model of the Month & Top Creator Awards
We host monthly and annual creator recognition programs that reward excellence, storytelling, and business innovation — not follower count.
• Self-Serve Advertising Program
We flipped the traditional magazine model on its head. Anyone in the creator ecosystem can upload a PG-13 static ad, choose where it goes, pay, and publish — instantly. No gatekeeping. No favoritism. No judgment.
• Local Chapters Program
We’re building city-based chapters run by creators and agencies to help them host events, grow locally, collaborate, and tap into a real sense of community.
• AI-Enabled Interview Support
We use AI to help creators answer their interview questions more confidently and professionally — especially important for those whose first language isn’t English or who have never been interviewed by press before.
• Affiliate Program
Creators can earn recurring revenue by referring other creators, agencies, and businesses — because monetization should exist at every level of this ecosystem.
At the core of everything we do is one belief:
The creator economy deserves a legitimate, unbiased, forward-thinking press.
We’re not here to sensationalize or stereotype the industry. We’re here to tell real stories, highlight real innovators, and create tools that help creators build sustainable businesses.
And while we’re a magazine, we’re really building something much bigger — a modern storytelling platform designed for the digital age.
Take us back to the beginning — what was your introduction to Wix, what was that first project like, and how has your approach or offerings grown since you took on that first build?
My very first introduction to Wix goes all the way back to January of 2009. I had just left a full-time lighting design role and launched my own consulting business, OC-3D Solid Designs. I needed a website fast — and, more importantly, I needed something affordable. Like most new entrepreneurs, I didn’t have a big budget for a custom build or a web agency, so I went looking for a platform I could work with myself.
Back then, Wix was still pretty “clunky.” Drag-and-drop meant… well, dragging and dropping while hoping the elements stayed where you put them. But even with all those early limitations, it gave me something incredibly valuable: access.
I could build a site, update it, change my messaging, adjust my services — all without paying someone every time I had a new idea. For a founder, that freedom is everything.
Over the years, I ended up building several more businesses on Wix, but the real shift happened when Wix introduced CMS collections, dynamic pages, memberships, and more advanced database integrations. That was the moment the platform stopped being “a website builder” and became a true business engine.
Dynamic pages allowed me to scale content without designing page after page.
CMS let me build entire platforms instead of single brochures.
Memberships allowed me to create communities, programs, and subscription-based offerings.
And suddenly, Wix was the perfect match for the kind of brands I create — content-driven, community-focused, and built to scale without friction.
Today, I run full digital magazines, ad programs, chapters programs, affiliate systems, automated press features, and multi-vertical storytelling platforms… all powered by Wix. My approach has evolved from “I need a simple website” to “I can build entire ecosystems.” And Wix has grown right along with me.
It’s wild to look back at that first clunky site and realize it set the foundation for everything I’m building today — including Only Fans Insider Magazine.
Help us understand what makes your process or approach special. And since many people underestimate Wix, what do you wish more clients understood about what the platform can actually do?
For me, what makes my process unique really comes down to this: I use Wix in a way most people don’t even realize is possible.
The real turning point wasn’t when I first started using Wix — it was when I finally understood the power of CMS collections, dynamic repeater pages, and memberships. And I’ll be honest: I didn’t connect those dots right away. I’m not “that techie,” so getting comfortable with these features took some experimenting, some frustration, and a lot of late-night tinkering.
But once those pieces clicked? Everything changed.
In 2021, I built my first user-generated content digital magazine: Ignite Business Insider. It started as a “side door” for my consulting business — literally tucked inside my website at josephhaecker.com/ignite. And this is where I discovered what would become the foundation of everything I build:
Wix isn’t just a website builder.
It’s an ecosystem builder.
WHAT I ACTUALLY BUILD
I specialize in creating user-generated content digital magazines — platforms where the community creates the content, shares the content, and grows the visibility of the brand.
To break that down:
• A traditional website is static.
• A traditional magazine is limited by editorial bandwidth.
But a user-generated content digital magazine is alive — powered by interviews, features, spotlights, and submissions that come directly from the audience itself.
It means:
✔ Creators become contributors
✔ Contributors become marketers
✔ And visibility grows through the people featured — not paid ads
That’s a completely different business model than 99% of websites built on Wix.
Most Clients Underestimate What Wix Can Do
People still look at Wix and think, “Oh, that’s for simple websites.”
But that’s outdated thinking.
When you combine:
✓ CMS
✓ Dynamic content
✓ User memberships
✓ Structured workflows
✓ Automation
✓ Custom datasets
…you can actually build full platforms — marketplaces, media hubs, magazines, directories, social-style experiences, membership portals, ad programs, influencer ecosystems, and more.
That’s exactly what I leaned into this year.
The Big Example: Only Fans Insider Magazine
In May 2025, I launched Only Fans Insider Magazine — a user-generated content digital magazine for OnlyFans creators. And the MVP proved itself instantly.
Today we’re already seeing:
• 2.6 million rolling 30-day Instagram views (with less than a year under our belt)
• Thousands of creators reading, sharing, and promoting their interviews
• A growing ecosystem of contributors, agencies, and partners
And all of it — the content engine, the interviews, the forms, the automations, the membership experience — is powered by Wix.
WHY MY APPROACH IS DIFFERENT
Because members can create content on the platform and then share it across social media, the site behaves less like a website and more like a creator-powered platform.
That’s the key difference.
Most people use Wix to display information.
I use Wix to distribute stories, build communities, and turn audiences into marketers.
That’s what I wish more people understood:
Wix isn’t the limitation. Your imagination is.
PowerPro™ 40” x 24” Electric Height Adjustable Sit to Stand Desk Riser w/ Keyboard Tray & USB Hub
VERSADESK®
Laptop Screen Extender Portable, Detachable 15.6" FHD 1080P Portable Monitor for Laptops
CIDETTY
Photographer Credit:
Let’s talk services. What do you offer today, and can you share a few project examples that taught you something meaningful or shaped how you work?
My services have definitely evolved over the years, but the biggest shift came when I leaned fully into the business model I’m known for now: user-generated content digital magazines.
Most people assume the hardest part of running a magazine is writing all the articles or doing all the marketing.
But with a user-generated content magazine, that’s actually the easy part — because the community handles it.
Creators write their own interviews, share them across social platforms, and promote themselves. When someone is “featured in a magazine,” they naturally want to tell everyone they know. That makes the content self-sustaining and the marketing self-propelled.
The real challenge — and the part that’s shaped how I work — is tapping into niche industries quickly and authentically.
So what do I offer today?
My primary service is partnering with people who already influence niche communities and helping them launch their own digital magazine brands on top of my proven platform model.
These partners usually fall into three categories:
1. Industry Experts (Crypto, Sex-Tech, Fitness, etc.) - Right now, I’m partnering with a major thought leader in the crypto space to build a crypto UGC digital magazine. They bring credibility and community reach; I bring the tech, structure, and business model.
2. Platform-Based Communities (OnlyFans, Fansly, etc.) - Only Fans Insider Magazine is the best example. It showed me how powerful this model can be when applied to a creator-driven ecosystem. That one platform alone taught me how deeply audiences crave press, visibility, and storytelling — especially in underserved industries.
3. Local Leaders (Real Estate Agents, City Influencers, Community Builders) - I’m very interested in helping real estate agents and local professionals build city-focused magazines. They already have the trust and network; I give them a scalable platform they can monetize.
HOW THE BUSINESS MODEL WORKS
Partners pay an upfront setup fee, and based on that fee we establish a revenue-sharing structure.
The magazines earn money through three main channels:
• Paid article features (creators or businesses pay to be featured)
• Digital advertising (self-serve static ads)
• Google AdSense revenue (display ads throughout the magazine)
This structure gives partners a recurring revenue model, while allowing me to keep expanding into niche markets without stretching myself thin.
Projects that taught me the most...
Ignite Business Insider taught me the fundamentals of the UGC magazine model. It was my first real test of whether people would create their own interviews — and they did.
Only Fans Insider Magazine taught me the power of aligning with a passionate, underserved community. It validated everything: the model, the tech, and the need for accessible press.
Upcoming crypto and local city magazines are teaching me the value of partnerships. The strongest magazines grow fastest when paired with someone who already has influence in a niche space.
These projects shaped the way I work today:
I don’t just build websites — I build publishing ecosystems that allow niche communities to tell their own stories.
Do you consider yourself a builder who can create in any industry, or do you specialize in a particular niche? And what makes you an expert in that space?
Absolutely — I consider myself a builder who can create in any industry.
And that’s the beauty of the digital magazine model I’ve developed: it isn’t tied to a single niche. It works anywhere there’s a community, a culture, or a group of people who want visibility.
Most people wait for mainstream media to validate them.
But here’s the truth nobody likes to admit: mainstream media only covers the top 1%.
If you’re not already famous, elite, or scandalous… they’re not coming.
So the real question becomes:
"Why wait for someone else to validate you, when you can build the platform that validates others?"
Launching a digital magazine instantly positions you as a thought leader in your industry.
But even more powerful than that — you become a catalyst.
You give:
✓ creators a place to be seen
✓ businesses a place to tell their story
✓ influencers a place to grow their audience
✓ communities a place to document their wins
And in doing so, you don’t just build a magazine…you build an ecosystem.
Every major publication you can name — Vogue, Forbes, TechCrunch, WIRED — started the same way: somebody decided, “This industry deserves a voice.”
Nothing is stopping you from doing the same.
That’s why I don’t limit myself to a single industry. I specialize in people. I specialize in community. And I specialize in giving those communities the press, credibility, and storytelling power they’ve always deserved — but rarely receive.
That’s what makes me an expert. Not the niche. The framework. The philosophy. And the ability to turn everyday people into the voices that lead their industry forward.
You’ve shared some amazing insights today. As we finish up, what are your top three “pro tips,” and what’s the best place for people to follow or contact you?
Thank you — this has been a great conversation. And if you’re reading this and wondering whether you should launch a digital magazine… here are my three biggest pro tips:
Pro Tip #1: If you already influence a community, you should absolutely have your own digital magazine.
Real estate agents, startup leaders, chamber directors, platform creators, niche influencers — if people look to you for insights or leadership, a digital magazine isn’t just a “nice-to-have.”
It’s an authority engine.
A magazine instantly positions you as the storyteller, the connector, and the platform in your space. It elevates your personal brand while giving your community a place to showcase themselves.
If you’re already doing the work… a magazine multiplies the impact.
Pro Tip #2: Yes, it costs money — because you’re buying into a proven business model.
I’ve spent years refining the user-generated content magazine model across multiple industries. It works. It scales. It creates recurring revenue.
The upfront cost to launch your own magazine starts at $12,800, and I earn 50% of all sales — because this is a partnership, not a template.
You get:
✓ A fully built, fully automated, UGC-powered publishing platform
✓ A scalable business model from day one
✓ A 50% commission on every article, ad, and program your magazine generates
✓ A turnkey ecosystem without the headache of starting from scratch
It’s the closest thing to “day one revenue” most entrepreneurs will ever find.
Pro Tip #3: Being an Editor-in-Chief isn’t passive income — it’s personal brand elevation.
A digital magazine isn’t a hobby. It’s a title. It’s influence. It’s doors opening that were previously locked.
When you reach out to someone to collaborate, interview them, or feature them, the title “Editor-in-Chief” changes the conversation. People respond differently. They take you seriously. They want to be part of what you’re building.
We live in a world where personal branding matters more than ever — and a digital magazine positions you as the voice of your community.
If you want authority, visibility, and a business that aligns with your influence… this is it.
Where to find me...
If this sounds like you — if you feel that spark — let’s talk.
You can find more about me on my newest platform:
https://www.opentoworksocial.com/profile/joseph-haecker/653e67d6-3b87-4d50-9e19-01badc9e98ae
Or connect with me on LinkedIn.
Or honestly — just Google me. I’m everywhere.
Joseph Haecker
Fractional CMO
Joseph Haecker Consulting
Bio
Joseph Haecker is the Editor-in-Chief of multiple digital magazines and a pioneer in user-generated digital publishing. A serial entrepreneur and platform builder, he creates community-driven magazines that amplify creators, elevate niche industries, and turn storytelling into opportunity. Joseph is passionate about giving overlooked communities the press, visibility, and credibility they deserve.
8
Comment
Share
bottom of page