Press, Platforms & The Future of Digital Storytelling

Edit your Featured Article Interview

Select File

Well, thank you so much for sitting with us today and sharing a bit of your story. To kick things off, can you tell us a little about yourself, your company, and the services you offer?

Response 1 - Use a conversational tone, as though we are sitting and having a conversation.

Take us back to the beginning — what was your introduction to Wix, what was that first project like, and how has your approach or offerings grown since you took on that first build?

Response 2 - Use a conversational tone, as though we are sitting and having a conversation.

For sure — the WD Tech origin story is actually pretty simple.
We spun up WD Tech as its own startup in 2023, backed by seed funding from WD Strategies. At the time, all we really knew was this: there were a lot of businesses on Wix asking for the same kinds of advanced features… and the only way to get them was through expensive, one-off custom builds.

We saw the pattern over and over — quoting workflows, wholesale logic, job management, stronger CRM tools — things shops needed to run their business, but that weren’t available as plug-and-play solutions.

So instead of rebuilding the same features repeatedly, we decided to create apps that solved those recurring problems in a scalable way.

That’s really how WD Tech was born:
Take the most common requests we kept hearing, package them into clean usable apps, and make sure businesses could get powerful functionality without hiring a full development team every time they needed something.

Fast-forward to now, and our focus hasn’t changed — it’s just gotten sharper. We still listen closely to what the marketplace is asking for, and we use that feedback to evolve our apps, add new ones, and keep expanding the ecosystem.

Today, WD Tech exists to give Wix users access to the tools they’ve been asking for — at SaaS velocity instead of custom-development pricing.

Help us understand what makes your process or approach special. And since many people underestimate Wix, what do you wish more clients understood about what the platform can actually do?

Response 3 - Use a conversational tone, as though we are sitting and having a conversation.

Great question — because we’re definitely different from typical “builders.”
Unlike most teams in the Wix space, WD Tech isn’t an agency or a dev shop. We don’t sell websites, monthly retainers, or custom builds as our core business. We build products — specifically, Wix Apps designed to solve the real operational gaps that businesses run into on the platform.

Most builders think in terms of “projects.”
We think in terms of scalable software that thousands of businesses can rely on.

Our advantage is that we’re laser-focused. Each app we create is built, tested, and continually improved based on patterns we see across the entire marketplace — not just a single client’s request. And when someone does need a small customization so our app fits their exact workflow, we can support that without turning it into a full development engagement.

The truth is, Wix can do far more than most people realize — especially when you combine native features with well-built apps. We’ve seen businesses run quoting workflows, wholesale operations, logistics processes, membership systems, and full operational back-offices right on Wix.

Select File

Let’s talk services. What do you offer today, and can you share a few project examples that taught you something meaningful or shaped how you work?

Response 4 - Use a conversational tone, as though we are sitting and having a conversation.

Do you consider yourself a builder who can create in any industry, or do you specialize in a particular niche? And what makes you an expert in that space?

Response 5 - Use a conversational tone, as though we are sitting and having a conversation.

You’ve shared some amazing insights today. As we finish up, what are your top three “pro tips,” and what’s the best place for people to follow or contact you?

Response 6 - Use a conversational tone, as though we are sitting and having a conversation.

Definitely — here are my top three pro tips, especially for anyone looking to get more out of Wix with the help of our apps:

1. Use apps that match how your business actually operates.

If you sell through back-and-forth conversations, Request a Quote gives you the structure you need.
If hiring is a priority, Job Board keeps everything organized in one place.
If you want dynamic messaging, Rotating Text Display instantly upgrades your site’s engagement.

2. Let your tools reduce your manual workload.

Our apps are built to replace things businesses often do by hand — sorting applicants, tracking quote requests, or updating repetitive content. Let the software handle the busywork so you can focus on customers.

3. Keep your setup clean and consistent.

You don’t need heavy customization or complicated builds. Our apps work best when they’re used as intended: simple to install, easy to configure, and built to scale with your site.

You can find all our apps on the Wix App Market:

https://www.wix.com/app-market/developer/wd-strategies

Or get in touch directly:

https://www.wixcustomsolutions.com/service-page/app-demo?utm_source=Wix_insider&utm_campaign=Wix_insider&utm_medium=feature_link

Email: team@wd-technologies.com

Headshot

Logo

Wix insider Magazine