First of all, thanks for having me. I founded my design agency HCG corporate designs quite a while ago, in 2010. As the name already suggests, we create designs for corporates and the initials HCG are derived from my name Helene Clara Gamper. It's funny – my parents were already entrepreneurs and had a small advertising agency. Later, in the 1980s, they purchased a magazine that they published (which is still being published to this date), so I always had some sort of entrepreneurial background that boosted my mindset for becoming an entrepreneur myself.

Coming back to your question – we create designs for businesses that want their USP to become visible. Our clients want to be seen and recognized as professionals. We help them with holistic corporate design and branding systems that we create from scratch. That involves of course how to position a brand in a certain market niche, finding out the personality of the brand and translating all of that into a holistic brand design system that's flexible and future-proof. Such a brand design system consists of a unique logo, a color scheme, defining how to use which fonts, shapes, visual patterns, any design principles and other design rules that can be applied to any touchpoint between our client and their target group. We also document that brand design system in a corporate design manual. That allows our clients to really have a strong visual toolkit – if you want to call it like that – so their branding is future-proof and can be applied to any touchpoint – analog or digital.

Custom branding then serves as the basis for any websites we create for our clients. So after the custom branding comes its implementation on any touchpoints the clients need, which is mostly (of course) the website, but also other assets like social media templates, brochures or other print or digital materials.

One specialty we offer, and this is something I'm really proud of, is infographic design. I think that stems from my love for maths back then when I was a child. Haha, yes, I know, many people hate maths, but I always liked working with numbers somehow. And when I combine that with my design expertise, that makes for great infographic designs. We are one of very few infographic design providers in the German speaking area – Germany, Austria, Switzerland – and I simply love creating infographics from scratch. It's just a great way to turn complex data and boring numerical material into something people love to engage with. Our clients love that too. And as branding is at the core of our DNA, we make sure all infographics we design align with the look and feel of the desired brand.