Showcase your best work with a deep dive into your process, strategy, and execution. The Project Spotlight is your opportunity to highlight a single project in detail — from the client’s background and challenges to your strategic solutions and the technical decisions behind the build. This feature is designed to help readers understand how you think, why you build the way you do, and what sets you apart as a Wix professional. There are no character limits, so feel free to write multiple paragraphs and share the full story behind your project. To help you create a strong submission, please follow the guidelines below. ⭐ How to Fill Out Your Project Spotlight Submission 1. Write as if you’re walking us through the project in person. Be conversational, clear, and detailed. Think of this as a behind-the-scenes documentary of your work. 2. Use multiple paragraphs for every section. Short answers don’t show your expertise. The more detail you give, the stronger and more compelling your feature becomes. 3. Tell the story behind the website. Explain how you met the client, what their business needed, and what led to the project. Stories matter — they are what make each project unique. 4. Explain the problem, not just the solution. A great website starts with understanding what was broken or missing. Tell us exactly what challenges you needed to solve. 5. Walk us through your strategy and design decisions. Share your thinking. Tell us why you chose certain layouts, features, or functions — and how each decision solved a specific problem. 6. Talk about obstacles and how you overcame them. Technical challenges, UX complexity, client constraints — these are valuable insights that show your expertise. 7. Include real customer outcomes whenever possible. Did the site improve conversions? Clarify branding? Streamline operations? Make a measurable impact? These details elevate your credibility. 8. Upload strong visuals. Before-and-after images, screenshots, mobile views, feature modules, CMS workflows — anything that supports your story. 9. Use the Product Spec section to show off your build skills. List apps, databases, Velo code, APIs, dev time, integrations — all in line-item format. This is where you highlight your technical capabilities. ⭐ Pro Tips for a Powerful Project Spotlight Pro Tip #1 — The more detail, the better. Think long-form. Each section is a chance to demonstrate the depth of your work. Pro Tip #2 — Assume the reader knows nothing. Explain your logic, decisions, and strategy as if you're teaching someone new to the process. Pro Tip #3 — Show personality and passion. Why does this project matter to you? What excited you about it? What did you learn? Let your voice shine through. Pro Tip #4 — Use concrete examples. Instead of saying: “We improved the UX.” Say: “We redesigned the booking flow to reduce drop-off and reorganized services into a three-step decision path.” Pro Tip #5 — Remember: This is press. Your Project Spotlight becomes a published feature in Wix Insider Magazine. Write it like something you’d proudly share with clients, partners, and your portfolio.