top of page
Project Spotlight
Design Meets Function: The Evolution of the Asthras Ecommerce Platform
12/8/25, 10:20 AM
Ventilated and Heated Seat, AUTO Dynamic Tracking Lumbar Support, 360° Adjustable Armrest, with Footrest
AutoFull
Project Spotlight
Design Meets Function: The Evolution of the Asthras Ecommerce Platform
A perfect blend of stunning UI and custom Velo functionality delivering a premium shopping experience.
12/8/25, 10:20 AM
The Asthras project was a full-scale ecommerce transformation where the client required their complete Figma design to be developed in Wix Studio with pixel-perfect accuracy. IZMHS led the UI/UX implementation, creating fully responsive static and dynamic pages that matched the original design while enhancing the overall user experience. Maveristic supported the project by developing advanced Wix Velo functionalities, ensuring seamless product logic, custom interactions, and optimized store workflows.
Together, we delivered a high-performance Wix Studio ecommerce website with a clean interface, smooth navigation, and fully managed product uploading, catalog structuring, and backend setup. The result is a visually refined, conversion-focused ecommerce platform that reflects the brand identity and provides a smooth shopping experience for Asthras customers.
Background
Asthras is a growing ecommerce brand looking to elevate its digital identity with a modern, high-performing website. The client approached us with a complete Figma UI design and a clear objective: to transform the visual concept into a fully functional ecommerce experience on Wix Studio. They required a development team capable of delivering both pixel-perfect design execution and custom Velo-powered functionality to support advanced store operations.
IZMHS was responsible for translating the design into responsive, visually consistent pages, while Maveristic focused on building the technical foundation using Wix Velo. The collaboration brought together creative design implementation and custom-coded functionality, ensuring the final platform aligned perfectly with Asthras’s branding and ecommerce goals.
Problem
Asthras needed a modern ecommerce platform that accurately reflected their brand’s premium identity while supporting a flexible and scalable online store. The client had a complete Figma design but lacked the technical and design expertise to convert it into a fully functional Wix Studio website with custom interactions and dynamic features. Their main challenge was finding a team capable of achieving pixel-perfect design execution, building custom Velo functionalities, and handling complex product management within Wix Studio’s ecosystem. Without this, the brand risked launching an inconsistent, hard-to-manage store that would limit their growth and customer experience.
PowerPro™ 40” x 24” Electric Height Adjustable Sit to Stand Desk Riser w/ Keyboard Tray & USB Hub
VERSADESK®
Laptop Screen Extender Portable, Detachable 15.6" FHD 1080P Portable Monitor for Laptops
CIDETTY
Solution
To address the client’s needs, we delivered a complete end-to-end solution by combining expert UI implementation from IZMHS with advanced functional development from Maveristic. The Figma design was translated into pixel-perfect, fully responsive pages using Wix Studio, ensuring the website matched the brand’s visual identity across all devices.
On the technical side, Maveristic implemented custom Wix Velo functionalities to handle dynamic content, store logic, product variations, and interactive elements that exceeded native Wix capabilities. We also structured and uploaded the product catalog, optimized the CMS and data collections, and streamlined the site for smooth navigation and efficient management.
Together, these solutions created a visually refined, high-performance ecommerce platform that is easy for the client to manage and delivers a seamless shopping experience for Asthras customers.
Key Factors
Several key factors contributed to the successful delivery of the Asthras ecommerce project. First, the collaboration between IZMHS and Maveristic ensured a balanced approach—combining precise UI execution with advanced custom functionality. Second, having a well-structured Figma design provided a strong visual foundation, allowing for accurate translation into Wix Studio without compromising brand identity.
Additionally, the project benefited from detailed planning for responsive layouts, thoughtful CMS structuring, and consistent communication between teams and the client. The use of Wix Studio’s design flexibility paired with custom Velo development allowed us to overcome limitations and deliver a smooth, scalable, and visually cohesive ecommerce experience.
Notable Features
The Asthras ecommerce platform incorporates several standout features that elevate both design and functionality. The website delivers pixel-perfect UI implementation, ensuring every element matches the original Figma design with high visual accuracy. Custom Wix Velo functionalities power advanced interactions, dynamic content loading, and enhanced product logic that go beyond standard Wix Studio capabilities.
A well-organized CMS structure supports dynamic product collections, enabling the client to easily update and manage their catalog. The site also features fully responsive layouts optimized for desktop, tablet, and mobile to ensure a seamless customer experience across devices. Additionally, intuitive navigation, clean product detail layouts, and smooth transitions help create a premium and engaging shopping journey for customers.
Product Spec
Design & UI Implementation — IZMHS
Pixel-perfect conversion of Figma design into Wix Studio
Fully responsive layouts for desktop, tablet, and mobile
Static pages design & implementation
Dynamic pages design (connected to CMS collections)
UI refinement, spacing, alignment, and visual consistency
Custom design components for product display and content sections
Visual optimization for enhanced user experience
Ecommerce Setup & Product Management
Complete product catalog upload
Product variations, categories, and collections setup
Custom product page layouts
Structured CMS/databases for dynamic product and content management
Inventory, pricing, and SKU integration
Store settings, payment setup, and basic ecommerce configuration
Custom Functionality — Maveristic (Wix Velo)
Custom code to enhance product filtering, logic, and interactions
Dynamic data handling and optimized workflows
Custom interactions and functionality beyond native Wix features
Backend scripting for automation and smoother store operations
Enhanced user experience elements powered by Velo
Testing, Optimization & Delivery
Cross-device responsive testing
Performance optimization
Store functionality testing (cart, checkout, product flows)
Client training for product management and CMS updates
Final deployment and handover
Executive Summary
The Asthras ecommerce project represents a seamless blend of design excellence and advanced functionality within the Wix Studio ecosystem. The client provided a complete Figma design and required a development team capable of translating this vision into a high-performing, scalable online store. IZMHS delivered a pixel-perfect UI implementation, ensuring every static and dynamic page was visually consistent, responsive, and aligned with the brand identity.
Maveristic supported the build by integrating custom Wix Velo functionalities, enabling advanced interactions, dynamic data flow, and optimized store logic that enhanced the shopping experience beyond standard Wix features. Together, we created a modern ecommerce platform with clean navigation, a structured product catalog, and a manageable backend that empowers the client to easily maintain and grow their store. The final result is a visually refined, fully responsive, and technically strong ecommerce website designed to support Asthras’s long-term digital growth.
bottom of page