Share your expertise, insights, opinions, and industry perspectives in a long-form editorial. An Editorial Article is your opportunity to speak directly to the Wix Insider audience with authority, personality, and perspective. Unlike interviews or project spotlights, an editorial is your voice, your ideas, your experience, and your professional take on a topic that matters. There are no character limits. We highly encourage multi-paragraph responses, storytelling, and examples drawn from real work, real clients, or real experiences. Use the guidelines below to create a strong, compelling editorial. ⭐ What Your Editorial Article Should Include 1. A Clear Central Topic or Theme Choose one topic you want to explore deeply — something you have experience with or a strong opinion about. Examples: a trend in web design a shift in client behavior a technology you love (or hate) a problem you see in the industry a solution you’ve created or adopted Tip: Pick something you could discuss for at least three to six paragraphs. 2. A Strong Opening Section Use your introduction to: set the tone state the topic explain why it matters hint at your perspective Think of this like the first paragraph of a magazine article. Pro Tip: Start with a personal story, a surprising statistic, or a moment that shaped your perspective. 3. Multiple Paragraphs That Build Your Case This is where you unpack your insights. You might want to include: what you’ve observed in the Wix ecosystem examples from client work or past projects why this issue matters to designers, developers, or business owners key insights gained from experience common misconceptions industry trends or shifts personal frameworks, methods, or rules The more story-driven and example-rich, the better. 4. A Balanced Perspective (Optional but Encouraged) Even if your editorial takes a strong stance, try to acknowledge: alternate viewpoints the “gray area” of the topic why some professionals might disagree what you’ve learned by seeing both sides This adds depth and credibility to your article. 5. A Clear Conclusion or Key Takeaways End your editorial by: summarizing your core message highlighting your main advice offering predictions or next steps giving actionable insights A strong ending leaves the reader thinking. 6. A Short Author Bio / How Readers Can Connect With You Finish with: your name your business or role your website or portfolio any social profiles you want readers to visit This helps your editorial generate leads, visibility, and credibility. ⭐ Pro Tips for Writing a Powerful Editorial Pro Tip #1 — Write like you're talking to another expert. Your tone can be confident, direct, and experienced. Pro Tip #2 — Use real stories. Readers love specifics: “A client once told me…” “I discovered this by accident…” “During a Velo build last year…” Stories make your editorial memorable. Pro Tip #3 — Don’t rush the writing. Your editorial becomes published press — something you can share with clients. Give it time and intention. Pro Tip #4 — Take a stance. Editorials work best when you have a clear point of view — not a lukewarm one. Pro Tip #5 — Don’t worry about length. Longer editorials give us more to work with and create stronger, deeper articles. ⭐ Optional Prompts to Help You Start Writing If you’re not sure how to begin, choose one: “The one thing I wish more clients understood about web design is…” “Lately, I’ve noticed a major shift in the way people use websites…” “A controversial opinion I have about the web design industry is…” “Here’s something I learned the hard way as a Wix builder…” “The biggest opportunity for web designers right now is…” ⭐ Final Note Your editorial doesn’t need to be perfect — we polish all submitted content during editing. Just be honest, be thoughtful, and share your expertise. We’re here to amplify your voice and bring your ideas to the Wix community.