Alex Rowan

Alex Rowan is a technical writer and digital strategist with a passion for making complex web-building concepts accessible to everyday business owners. With years of hands-on experience building websites, managing clients, and running her own small business, Alex brings a rare blend of practical understanding and storytelling clarity to everything she writes.

She joined Wix Insider Magazine with one mission:

to shine a light on the builders, creators, and problem-solvers who rarely get the visibility they deserve.

Alex has spent much of her career wondering why innovative website creators weren’t being featured in the same way founders, startups, and tech companies are celebrated in mainstream media. After seeing how many entrepreneurs built impressive, scalable, or downright creative solutions on Wix—yet remained virtually invisible—she knew there needed to be a publication dedicated to highlighting this side of the industry.

At Wix Insider Magazine, Alex focuses on:

• translating advanced features into clear, actionable guides

• exploring inventive use cases within the Wix ecosystem

• interviewing builders who are pushing boundaries

• analyzing platform trends and emerging tools

• helping business owners understand what’s possible (and what’s profitable)

Her writing blends technical fluency with an empathetic business-owner perspective. Whether she’s breaking down a new Wix update, demystifying Velo, or spotlighting a builder doing something completely unexpected, Alex’s goal is always the same:

Make the web feel simpler, smarter, and more empowering for the people who depend on it.

When she’s not interviewing creators or testing new features, you’ll usually find her sketching out UX ideas, digging through analytics, or tinkering with a new site build “just for fun”—because in her world, curiosity is the job.